The role
Modality sells to partners and businesses that move money across borders: PSPs, brokers, marketplaces and finance teams. You will own how they find us, why they talk to us, and what happens after they do, from the first visit to the first converted payment.
We are early and still testing channels, so this role is about fast experiments with clear numbers, then scaling what works. You will set up the CRM and the lifecycle the whole company runs on, with AI agents doing the repetitive work.
What you'll own
01CRM and pipeline
One system of record for every lead, partner and deal.
- Set up and own the CRM: stages, fields, owners, deduplication
- Route website, outbound and partner leads with attribution intact
- Build the Monday dashboard: leads, meetings, pipeline and conversion by channel
- Connect the CRM to the site, email, LinkedIn and our sales tools
Success looks likeEvery lead has a source, an owner and a next step within 24 hours.
02Lifecycle and nurture
What happens after someone raises their hand.
- Build journeys from demo request to call, sandbox, onboarding and first payment
- Write the emails and sequences in a clear, evidence-first voice
- Reactivate stalled leads and partners who went quiet
- Test subject lines, offers and timing, and keep what wins
Success looks likeShare of demo requests that reach a first call, and of signed partners that reach a first live payment.
03Channels and campaigns
Where the right people find us.
- Run channel experiments: outbound, LinkedIn, partner co-marketing, events, search and AI answers
- Turn corridor content and the daily blog into campaigns that bring meetings, not just traffic
- Plan launches for new corridors, currencies and products
- Kill what does not work within two weeks, double what does
Success looks likeCost and time per qualified meeting, by channel.
04Positioning and partner marketing
What we say, and how partners say it for us.
- Sharpen messaging per segment: PSPs, brokers, marketplaces, treasury
- Build the partner kit: decks, one-pagers, co-branded pages
- Turn conversations into proof we can back: case notes, quotes, numbers
- Keep every claim accurate and checked by compliance
Success looks likeWin rate on qualified calls, and partner-sourced pipeline.
What you'll bring
Tap the ones that are true. Most of them is enough to apply.
Nice to have
- Stablecoins, FX or cross-border payments
- Partner and channel marketing
- Apollo, Clay or similar outbound tooling
- Search and AI-answer visibility (SEO, AEO)
Your first 90 days
- Days 1–30Map the funnel
- Audit every lead source and where leads drop off
- Make the CRM the single system of record
- Talk to 10 partners and prospects about how they buy
- Days 31–60Run the experiments
- Launch the lifecycle flows from demo request to first call
- Run three channel tests with clear kill criteria
- Ship the weekly funnel dashboard
- Days 61–90Scale what works
- Double down on the best channel
- Build the partner marketing kit
- Write the GTM plan for the next two quarters
What we offer
- Salary and founding-team equity. Discussed openly in the first conversation, confirmed in writing at offer.
- Remote-first. Work from where you do your best work.
- Ownership. A whole surface, with the metric that proves it.
- AI-native tools from day one. Agents in the workflow, not on a slide.
- Fast decisions. No layers between a good idea and shipping it.
How we hire
- ApplyYour profile, 2–3 cases and what you learned from them.
- Intro call30 minutes on culture and industry fit.
- Live problemA real problem, solved together in real time, through to how you would make it real.
- Final interviewMeet the team you would work with. You interview us too.
- OfferSalary, equity and start date in writing, walked through line by line.
We reply to every application within 2 days, including a no.
About Modality
Modality is a stablecoin settlement layer for cross-border payments: 36 account currencies, 630 direct pairs and 24/7 settlement, with no local entity and no pre-funding for our clients. Modality is a technology provider, not a bank. Licensed partners hold client funds and run payment, custody and exchange under their own licences.